Chapter 375: The beginning of the big IP plan

Chapter 375: The beginning of the big IP plan

Five days ago, Lu Chen Studio and Chen Feier’s official v also launched a lucky draw for the Korean tour.
This sweepstakes comes from Lu Chen’s commitment to all fans on the Inspur blog. As long as the ratings of “Blue Life and Death” in Korea exceed 10%, then the same percentage of fans will be drawn according to the actual ratings, and a Korean will be presented. Three days and two nights fun tour package.
Then Chen Feier directly changed the fun tour package into a two-person tour!
As a result, after the broadcast of "Blue Life and Death" on Korea's kgs TV station, the average audience rating reached 22.31%, which not only smashed the faces of the singers on the blog, but also means that 21 fans will enjoy this. Surprise gift.
The official sweepstakes began on May 22nd, and the officials of the two studios each draw 100 winners in their respective support groups until the full quota is exhausted.
Although the lottery is ranked by the computer, all the winners can be drawn on the same day, but the effect of the promotion is so continuous for ten days.
Now Lu Chen and Chen Feier's support group v, there are two official postings, forums, lucky fans to win the prize information has become a daily show off activities, not only attract those fans who did not win the envy, the road people look at It is jealous.
The lowest price for a two-day, two-night couple tour in Korea is also 5000+, which means that Lu Chen and Chen Feier have to pay more than 10 million yuan of real money, and the effect of the promotion is naturally excellent.
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It is because of its great influence that it has attracted the attention of the Korean side.
In the past ten years, the number of domestic tourists visiting Korea has increased, bringing a large amount of income to South Korea, but at the same time facing competition from Japan and Southeast Asian countries, it is very focused on domestic promotion.
The Korean tour lucky draw held by the two studios is undoubtedly an excellent publicity opportunity, so it was the invitation of the Jeju City Cultural Tourism Department.
For this invitation, Lu Chen did not have any reason for rejection.
The one-year tourism image ambassador endorsed, although there is no high-cost endorsement fee, compared to the real advertising endorsement is simply different.
However, this honor is very beneficial to Lu Chen to open up the Korean market, especially in the case of the great success of the "Blue" drama, can avoid a lot of trouble.
Because the Koreans are quite exclusive, if the "Blue" drama ratings are not enough in South Korea, it is precisely because of its great success that it will cause some Koreans or opponents to have great resistance.
To know that the "Blue Life and Death" of kgs is on the ratings, but defeated mb's "The Power of the Queen."
The latter is the annual drama of mb, it can be said that the face is greatly lost.
At that time, kgs will introduce "Full House", and it is a strange thing that mb does not make any public opinion!
Such an example is not uncommon. Many Japanese celebrities in Japan used to lose money when they opened up the Korean market. It was a good start, but it ended up falling.
At the beginning, spg and kgs put forward many requirements in the cooperation of the new drama "Full House". In addition to the interests of the appeal, it was also based on this pressure, which led Lu Chen to finally increase the Korean story and also joined several Korean artists. The purpose of the performance is to reduce the resistance that may be faced in the future.
Now Lu Chen has the endorsement of this image ambassador, spg and kgs can make a big fuss in publicity.
It is nothing more than an exchange of interests.
After the studio finished the business accumulated during this time, Lu Chen and Lu Xi went to the hotel set up by Li Jie.
In the evening he returned to the home of Zichengyuan alone.
Chen Feier is still in Jinling, and her big family seems very deserted. Originally, Lu Chen wanted Lu Xi to move over, but her sister refused her refusal to be a light bulb!
Fortunately, after taking a shower, Chen Feier called.
Qing Qing, I was tired of it for more than half an hour, and the two talents ended the conversation.
Although a little tired, I had to return to Jinling early tomorrow morning, but Lu Chen did not immediately rest, but opened the computer and landed on the wave reading.
Inspur Reading is one of the largest original network stations in China. It has more than 50 million registered members and 100,000+ contracted and resident authors, which have great influence in the industry.
The rise of domestic online literature at the beginning of the new century is a new type of literature that has flourished along with the Internet industry. After more than a decade of development, it has formed a huge market scale.
Fantasy, Xian Xia, urban, military, historical, and spiritual, although there are mixed problems in network literature, but with the rich imagination and diligent writing ability of thousands of authors, it has attracted the attention of a large number of young people. Force has already overwhelmed traditional areas in many ways.
Inspur reading, Feixun literature, Hanmo Academy, Yiwang Chinese Many domestic Internet giants segmented the market in online literature and competed for the lucrative profits of literature ip.
Film and television dramas such as "Qing Tian Ji", "Tomb of the Tomb", "Xianqi Fengyun", "Harem Love" and other online novels have achieved great success in the market.
Lu Chen, while filming "Blue Life and Death" and "Full House", also turned his attention to this new hot land, with the intention of making a contribution on the big ip.
His goals and ambitions are great, but a popular ip can't be created casually. Cutting from online novels is undoubtedly the best choice, but today's online literature market has long been subdivided and stepped into the winner. The era of eating.
The excellent resources are basically in the hands of several big websites. These websites have many authors of “Great God” level, and their works are widely praised by readers. It is easy to create popular ip.
And the newcomers, no matter the website or the author wants to share a piece of it, is undoubtedly difficult!
Lu Chen has a good understanding of today's online literature and deeply understands that his big ip plan faces many challenges. It is not easy to succeed.
Because his big ip core is martial arts!
In Lu Chen’s dream world, martial arts literature once flourished, and there were many famous masters. The film and television dramas filmed by martial arts literature were countless, and they still had great influence when he remembered the breakpoints.
However, his own world, martial arts literature and martial arts film and television dramas have appeared, but the decline is very fast, and now the network literature field has established the pattern, can there still exist martial arts theme?
Lu Chen did not know.
In a sense, martial arts is a low-profile version of fantasy novels. Internet readers are used to the fantasy novels of "Gaowu" and even "Xianwu". They are familiar with the dazzling powers such as "Fighting Spirits and Beasts" and so on. Noun, would you like the martial arts novel of "Low Wu"?
Lu Chen has taken time to read a few popular fantasy novels on the Internet, which is quite different from the online fantasy novels in his dream world. The latter was born out of martial arts novels, and the former is a combination of Western fantasy literature and Japanese fantasy. The style of literature is characterized by localized works.
If you compare it with the martial arts novels he wants to write, then the difference is even greater!
But regardless of the outcome, since Lu Chen made up his mind, he will work hard.
It’s a big deal that this road won’t work. He chooses another one.
In the homepage of Inspur Reading, Lu Chen did not associate his blog account to create an author account, but instead newly registered an id: Yi Jin Gu.
This id has a specific meaning. In this world, only Lu Chen can understand.
After registering an account to register a simple personal profile, the “Recalling the Ancients” author area was established.
According to the system prompt, he can post the work.
Lu Chen opened the document stored in the u disk, and first copied a 3,000-word content to fill in the text.
Then type in the title again.
Lu Chen clicked on "Upload Review".
This is the first step in the upload of a new book, and it will be officially released as long as it has been reviewed by the webmaster.
At the moment of pressing the mouse, Lu Chen did not know whether this was the beginning of his own failure, or the successful start of his big ip plan.
Everything will be waiting for the test of time and market! ——
First, send it, request subscription support! ! ! ! (To be continued.)